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Market Updates, Products & Ingredients

SimplyBiotix Line Launches Gutsy Probiotic Powder

Supplement targets gut and immune health.

By: Lisa Olivo

, Rodman Media

Healthy Directions, LLC,Bethesda, MD, a marketer of nutritional supplements, has launched a new probiotic powder Gutsy, under its SimplyBiotix line.
 
Targeting digestive and immune health, Gutsy combines probiotics and vitamin D in a sugar-free, fast-melt Berry Burst powder that simply dissolves on the tongue with no water required. This unique delivery system is designed for those who dislike swallowing pills, as well as on-the-go supplement users.
 
“Our gut is the center of our wellbeing and how we take care of it has a significant impact on our overall health,” said SimplyBiotix Brand Director Kathy Lomotan. “We created Gutsy because we know that choosing the right probiotic for you and your family can feel overwhelming, but it doesn’t have to be. Our goal with this new product is to show consumers—and their families—just how easy [and tasty] proper gut health can be.” 
 
Gutsy is designed so that the 3 billion colony forming units (CFU) of two clinically-researched strains will be alive through expiration (not just at the time of manufacture). It is also allergy-friendly with no soy, gluten, GMOs, peanut/tree nuts, eggs, dairy or sugar.
 
“Probiotics continue to be one of the most notable health and wellness trends,” concluded Ms. Lomotan. “More than ever, consumers are learning about the importance of proper gut health and are looking for a convenient, relatable product to get it in check.” 

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